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Treat Your Content as Currency

Treat Your Content as Currency

While every company employs a global content operating model to some extent, unifying platforms and processes to address global content creation, translation and delivery can prove daunting. But it is necessary in order to provide a comprehensive strategic approach to managing content across departments. 

To more fully understand what content strategies businesses currently use, we conducted a study, collecting feedback from 500 B2B professionals in the US, UK, Germany, Japan and China. 

To receive a copy of the full report, please register on this page.